C2P Advisory Group
Matt Seitz
Chief Marketing Officer | Partner

Matt Seitz

Matt Seitz is the Chief Marketing Officer and a Partner at Clarity Insurance Marketing. In his roles, he has streamlined the marketing-sales funnels, spearheaded the digital growth of the companies, reinforced the brand identities, and implemented content marketing strategies to drive leads into and through the sales pipelines.

With over 15 years of marketing and sales experience in the finance, accounting, and professional services industries, Matt has made a name for himself as an author and speaker on various marketing and business development topics. His professional philosophy is grounded in relationship marketing – focusing on customer service and satisfaction through data-driven marketing plans with clear ROI.

In addition to his role at Clarity Insurance Marketing, Matt serves as the Chief Marketing Officer for C2P Enterprises, the holding company for Clarity Insurance Marketing; Prosperity Capital Advisors, a nationally branded corporate RIA bringing valuable resources and capabilities to independent IARs; Valor Capital Management, a registered investment advisor operating as a Turnkey Asset Management Program (TAMP) and a fund strategist, and Clarity 2 Prosperity, a financial training, coaching and IP development organization.

A member of the American Marketing Association, Matt’s primary areas of expertise are strategic planning, digital marketing, lead generation, and content marketing. Throughout his career, he has achieved numerous accolades, such as being named one of Cleveland’s Notable Marketing Executives in 2021 by Crain’s. Matt has also received industry recognition for content marketing, video marketing, and lead generation campaigns. Most recently, Matt was named a finalist for CMO of the Year in 2023 by WealthManagement.com for their Industry Awards, in addition to being a finalist for ThinkAdvisor’s LUMINARIES for outstanding executive leadership.

Matt and his wife, Melissa, have three children: Riley, Crosby, and Mackenzie. They reside in Cleveland and are huge fans of basketball, Disney, and all Cleveland sports!